讚世代 (2014)

From PBS and Frontline: Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In Generation Like, author and FRONTLINE correspondent Douglas Rushkoff (The Merchants of Cool, The Persuaders) explores how the perennial teen quest for identity and connection has migrated to social media - and exposes the game of cat-and-mouse that corporations are playing with these young consumers. Do kids think they're being used? Do they care? Or does the perceived chance to be the next big star make it all worth it? The film is a powerful examination of the evolving and complicated relationship between teens and the companies that are increasingly working to target them. 如同人们从冷兵器时代进入火药时代，又从火药时代过渡到如今一个强国之间不靠明确的战争却以信息、经济等多重高科技间的对峙状态，互联网时代的庞大，正如同它所带来一系列问题一样令人始料未及。片子未必呈现出怎样的结论，却对这些发生在我们身边的典型进行了详细陈述，可我并没有想到有什么能够杜绝。戒掉社交媒体？“网红”录完视频关掉相机的那个瞬间...有首歌还蛮好听为关心Millennials的生存状态点赞。的确有刻意回避有争议的话题们。行銷從未如此廉價，背後的代價是？但我還是點下去了。your consumer is your marketer